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Nizoral Care: Product of the Year 2026 in Italy
Our Nizoral Care brand received the “Product of the Year 2026” award in the Pharmacy Hair Care category for two products – Shampoo for Oily Scalp and Conditioner. This is one example of how STADA is driving innovation in Consumer Healthcare.
Chosen by Consumers. Driven by Innovation.
The "2026 Product of the Year” Award Ceremony was held in Milan at the End of March 2026. The event celebrated 68 winning products and services, elected “Prodotto dell’Anno 2026” in their respective categories by around 12,000 Italian consumers through independent research by Circana, based on innovation, appeal and user satisfaction.
This recognition highlights the significance of our Nizoral Care brand in the pharmacy channel and our ability to offer innovative hair care solutions.
Coming in a special anniversary year, the milestone marks 40 years of the flagship product in the range: four decades of history built on scientific credibility, continuous innovation, and a focus on meeting real needs, all aimed at improving consumers’ quality of life.
It further reinforces the strength of the Nizoral Care brand and our commitment to delivering trusted, innovative solutions for consumers.
Receiving this recognition fills us with great pride. It reflects the trust placed in us by consumers and is the result of strong teamwork, driven by expertise, passion, and continuous commitment.
Lorenza Simoncelli
Great teamwork and a strong focus on consumers made this achievement possible – I’m proud to be part of it.
Simona Mansi
About "Product of the Year 2026"
“Product of the Year” in Italy is a consumer-voted award that highlights the most innovative products and services on the market. Companies apply with new or significantly improved products, and an independent research institute then surveys over 12,000 Italian consumers online to evaluate them on two things: how innovative they seem and how satisfied users are with them. The product with the highest combined score in each category wins and can use the red “Eletto Prodotto dell’Anno” logo on packs and advertising for one year. The logo is widely recognized and generally trusted by Italian consumers (The Product of the Year logo increases visibility, as 89% of Italian consumers know it and 84% trust it.
Read more here: www.prodottodellanno.it