Germany: bringing the Health Report into dialogue with BILD

In Germany, STADA partnered with BILD for a roundtable at the Axel Springer headquarters in Berlin, bringing together representatives from politics, healthcare and media. BILD is Germany's most influential daily newspaper and news portal.

CEO Peter Goldschmidt introduced key findings from the Health Report before discussing their implications for the future of healthcare with invited experts and stakeholders. The conversation continued beyond the event through digital content across STADA’s and BILD’s online channels, extending the discussion into the wider public debate.

Italy: creating an expert forum around the findings

In Italy, the STADA Health Report was brought to life through a hybrid event at the Milan headquarters of Il Sole 24 Ore, Italy’s largest multimedia publisher.

EG STADA Italy General Manager and Managing Director Salvatore Butti and an Il Sole 24 Ore health journalist introduced the local findings, followed by two expert roundtables on healthcare, digital health and artificial intelligence. Participants included GPs, pharmacists, representatives from Cittadinanzattiva, and experts in digital health and AI. Healthcare professionals were also invited to follow the event remotely, extending the discussion beyond those in the room.
The Italian results provided a strong basis for debate: 59% of respondents would consider an AI-based health consultation, while 74% continue to see healthcare professionals as central to health education. > Italian results

Czech Republic: turning local data into a national media story

The Czech team launched the STADA Health Report at a dedicated press conference in Prague, where General Manager Martin Šlégl presented the findings to journalists and healthcare stakeholders.

The communications approach focused on topics with particular local relevance, supported by Czech-specific data and tailored media materials. Concerns around ageing and growing interest in digital health provided clear editorial angles: 65% of respondents are concerned about ageing, while 56% would consider consulting AI before seeing a physician. > Czechian Results

The launch helped translate a pan-European study into a discussion directly connected to Czech healthcare realities and current public concerns.

Romania: taking the Health Report into mainstream news

In Romania, the local Communications team focused on bringing the Health Report beyond specialist healthcare media and into the wider national news agenda.

Journalists from national TV, business, news, health, technology and lifestyle media were engaged with tailored angles reflecting the interests of their audiences. Topics such as access to healthcare and the growing role of AI attracted particular attention, with the report also featured on Observator, the flagship news programme of national TV station Antena 1.

This broad media approach helped turn the findings into a wider public conversation rather than a specialist healthcare story alone.

Switzerland: translating a European report into a Swiss media story

In Switzerland, Spirig HealthCare developed a dedicated local communications approach to connect the European findings with Swiss healthcare realities.

At a dedicated media event, key Swiss results were presented to journalists, supported by local data, tailored media materials and charts developed for Swiss audiences. Human8 contributed the research perspective, while the local team shaped the story around topics particularly relevant to the market.

The findings highlighted a strong culture of self-care: 95% of respondents practice self-medication for minor health concerns, while 41% are concerned about the affordability of healthcare services. > Swiss Results

A particularly visible example of the local approach was coverage by "20 Minuten", Switzerland’s largest news platform, which incorporated several of the charts developed for the launch into its reporting.